The main goal is to give users the most comfortable and positive shopping experience.

Built on a design system, the new adaptive interface adjusts to the user and provides a complete positive experience on all types of devices.

As in a real physical shop visitors go from hanger to hanger without thinking, you can even compare it to quantum leaps, so on the site users should move from section to section as easily and effortlessly as possible.

So in touch-versions, when a user scrolls down the products, he can always touch his thumb to the category selection screen. But he can also go to the category selection from the outbound burger when he scrolls up the page.

By analogy with a real shop, a product card is the process from the moment a visitor selects a piece of clothing from a hanger in the hall to trying it on in the fitting room. Here the user chooses the desired size and colour, on large and high-quality photos sees the texture, in a sense touches the product, here he gets all the detailed information about the product. The ergonomics of the interface is designed in such a way that the users can cope with these tasks as easily as in a real shop.

The new checkout is based on the assertion that the task of traversing a long and complex user journey becomes faster and more comfortable when it is decomposed into smaller and simpler tasks. On this basis, a screen-by-screen ordering process was designed, where the entire screen space is allocated for each task and nothing distracts from its solution.

After placing an order, users want to understand what stage the order is at. Wherever the user is, whether through the navigation bar on touch devices or through the header in the desktop version, he or she can get information about the current orders in just one click.

Interfaces can exist and most importantly evolve when all components are subordinate to the system. The design system includes all the rules by which interfaces are designed. The design system is the DNA of the site.

TVOE is a people's shop. Thousands of very different people shop here every day. These people are of different ages, from different social groups with different income levels. But all of them are united by the desire to wear high-quality and modern things.

A universal, intuitive interface has been developed for all these people, allowing them to immerse themselves in virtual shopping and enjoy themselves before and after placing an order.